Two photos of the Goldblatt's building as it was prior to the beginning of the conversion for this loft project. 

Right is a photo of the building as it originally was, prior to the Goldblatt brothers taking it over in 1931. Note that the caption on the photo says "Uptown Square," a designation that Loren Miller hoped to at some point be as prestigious as Times Square. (current developers have revived the name). Want yet more info on Loren Miller? Check out this link.

Ariel photo of the Uptown area including the surrounding businesses and streets.